Marketers: Out with the Complex, In With the Simple


“It is always the simple that produces the marvelous.” Amelia Barr Marketing has become increasingly complicated.   It’s time to simplify marketing because that’s where the marvelous is. Recently, I participated in DNN’s webinar “Marketing Got Complicated” with Ian Gertler, Jeff Korhan, Scott Wilder  We talked about how to navigate the five messiest areas of marketing with a simpler approach. Here are some of thoughts: Q1.       How to Combat Content Shock in Content Marketing A1. … [More...]

Is it time to Simplify Marketing? Moving Beyond Content Shock to Connect and Engage

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“Simplicity is the ultimate sophistication.”  Leonardo da Vinci Clashing priorities, a dizzying array of tools and platforms, and millions of marketing messages to compete with – this is our new reality. As a professional marketer, it’s overwhelming.  The findings of an interesting, new study confirm that I am neither crazy nor alone. According to the study—conducted by marketing software specialist DNN in collaboration with a research house, Lawless Research—70 percent of the marketers … [More...]

Vulnerability: Protect Yourself and Your Data From Man in the Middle Hacks


Anyone who has ever had their wallet or purse stolen knows what it means to feel vulnerable. Just the thought of opening your personal information to a total stranger is unsettling. Today, the startling truth is that the simple act of interacting with friends, colleagues or businesses puts us at risk of having our personal information stolen.  Recent large-scale security breaches at Target, Neiman Marcus, Michaels, and White Lodging (which manages hotel franchises for chains like Marriott, … [More...]

Forbes Post: Lessons from a Loving Mother; It’s Time to Put Emotion Back in Business


Repost of the article by Kare Anderson and myself on Forbes: Kare Anderson  @kareanderson  What should you do when someone cries or laughs at work? The same thing a go-giver, loving mother would do. Discern what provoked the emotion then seize the moment to support their greater self-understanding and confidence — and your relationship.  No … [More...]

The CMO Files — Thank you IDG Connect!

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Get inside the mind of the world’s top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are… and what keeps them awake at night. Read ‘The CMO Files'     Name:  Sandra Zoratti     Organisation: Dispersive Technologies   Job title: CMO   Location: Colorado  (1)           Where were you born and raised? In … [More...]