Author. Speaker. Marketer.
As individuals, stories are our destiny. They express us. They engage us. They sustain us. They reveal our souls and connect us to other people in a unique and unparalleled way. Stories are communal. Today, our stories can easily reach the farthest corners of the world and be published instantaneously because of technology. The relationship between storytelling and technology has made every single one of us publishers. Although the Internet has created an amazing number … [More...]
There are moments in life that stand out. For me, one of those moments was passing the baton for BMA Business Marketer of the Year. What a special honor! Here are the words I wrote to celebrate this momentous occasion…. It is my distinct honor and great pleasure to congratulate Mark Grindeland on being named BMA Business Marketer of the Year 2013! He is an extraordinary businessman and exemplary human being on so many levels. Most significantly, Mark is a man of service; … [More...]
There’s never been a more exciting time to be a marketer! There’s also never been a more challenging time. So when Michael Brenner -- who I respect a great deal – asked for my view on the biggest challenge facing marketers today, I gave this a topic a deep think. The past decade has completely revolutionized the marketing function. Today, marketers are faced with the complexity and speed of enormous and large-scale transformations; staying flexible, nimble and connected are all … [More...]
“Make Something Beautiful of Your Life “ Abraham Verghese This beautiful poem has been inspiration for me since I received it from my wonderful friend and artist Lisa Clague…when I turned 16 years old. Thank you Lisa. Stand still the breath of the wind Fade away the trembles beneath your feet For the wings of birds shall lift you For what you reach And you shall touch the beauty of life And hold the warmth of love in your hands … [More...]
When is comes to data, many marketers are stuck. It freezes the most agile of marketers. Understandably so. Sorting and decoding it is like untangling a big bowl of spaghetti. In the words of Seth Godin, “Don't wait for the right answer and the golden path to present themselves. This is precisely why you're stuck. “ Here’s a primer to help you get unstuck. It is based on a guest blogpost I did with Amanda Maksymiw of Lattice Engines. What is Data-Driven … [More...]
As individuals, stories are our destiny. They express us. They engage us. They sustain us. They reveal our souls and connect us to other … [More...]
